Rethink your habits and switch tracks – for our future.
Ideation, Conception, Creative Direction
Global warming affects us all. This isn’t about enjoying a few more sunny days.
It’s about a life-threatening shift in the planet’s climate.
The Arctic is melting. Forests are burning. Seas are rising.
Cities, regions, animals – and we humans – are directly impacted.
The Arctic is melting. Forests are burning. Seas are rising.
Cities, regions, animals – and we humans – are directly impacted.
Back in 2015, 197 countries signed the Paris Agreement,
committing to limit global warming to well below 2°C, with efforts to cap it at 1.5°C.
But the IPCC warns: We could reach that 1.5°C threshold as early as 2030.
committing to limit global warming to well below 2°C, with efforts to cap it at 1.5°C.
But the IPCC warns: We could reach that 1.5°C threshold as early as 2030.
We’re at a turning point. On the edge of “no way back.”
At the World Environment Day, the public metro of Hamburg hvv launched the PR stunt by flipping the iconic U-symbol upside down. At four of the most visited stations in the city center. Jungfernstieg, Rathausmarkt, St. Pauli & Landungsbrücken. A bold statement for the change of direction we urgently need.
A U-turn isn’t just a driving term – it’s a chance.
For us. For our cities. For our future.
A U-turn isn’t just a driving term – it’s a chance.
For us. For our cities. For our future.
NEWS ARTICLE
Credits
Agency: KNSK Group
Client: Hamburger Verkehrsverbund
Published: 2025
Client: Hamburger Verkehrsverbund
Published: 2025